Alloy Mag is on a mission to fix the internet of car lovers around the globe. As part of their initial launch, they needed some vertical video to drive user engagement and complement the other content on their social channels.
We took to TikTok to dive deep into a new series on the site, Film Friday.
02 — Creative process
I looked for two things when choosing the subject matter for the videos. What was performing well, and what was just plain cool? Some content deserved to lead, while some needed a boost.
For the next video, we wanted to showcase a variety of what was fresh and cool on the site to show users the breadth and depth of the content on Alloy.
03 — My role
Research, script, shoot, and edit—I did it all. It started with analytics, then conceptualized on paper, then filmed on my iPhone, and edited on DaVinci Resolve.