Catawba College – Good Goes Far

01 — Project details

Catawba College needed a reinvention. The Salisbury, NC institution has truly unique offerings and a one-of-a-kind campus, but in its local market and beyond, it's awarness was falling. It was time to make Catawba truly known.

02 — Creative process

The brand platform, Good Goes Far, was born from all that Catawba offered: its very own wildlife preserve, the only undergraduate gene sequencing lab in the U.S., and a spirit of giving back to the local community.

03— My role

From new website copy and digital ads to a full brand toolkit and social assets, Catawba needed it all. As the lead copywriter, I generated copy for every piece of the Good Goes Far puzzle.