01 — Project details
Ball State had a strong brand in place: We Fly. But they needed a far-reaching media campaign with new copy and a fresh design to drive a new wave of momentum.
02 — Creative process
Leveraging an already existing brand platform meant reworking the supports while leaving the foundation. New student stories lead the way to show audiences what is possible with a Ball State degree.
Record-setting
enrollment numbers
+33%
increase in Apply Now clicks
+1,100
undergrad students in two years
